Starting as a Graphic Designer I first learned how to design for print. Working for all of Romexpo’s fairs and exhibitions, I joined a tradition of over 50 years of advertising on print. I have had the opportunity to design all kinds of prints, ranging in size from entire metro stations and mesh prints of over 200 square m that covered buildings to indoor prints that serviced the event organizers and branding materials for trades and fairs.
- Outdoor OOH
- Branding Materials
- Business Cards
- Shop Signs
- more …
Digital content has been the strategy of choice for marketers for more than a decade now, but that doesn’t mean print ads are extinct. It just means brands must be much more creative with the stories they tell on paper.
Having a print advertisement be successful these days is something that takes a lot more than putting an image and a catchphrase on a piece of paper.
With the importance of social media being higher than ever, using all of the resources available can become a major part of the process. While many companies may prefer to advertise online or through television, there are some print ads which when the execution and the words are perfect, the impact can be enormous.