Yokogawa Electric Corporation is a renowned provider of industrial automation and test and measurement solutions, with a rich heritage spanning over 120 years. As a Senior Graphics Designer, I have been developing the company’s artistic direction at Yokogawa for the past three years. In this time I have played a pivotal role in shaping the company’s visual identity across print, digital, social media, and online platforms throughout Europe. This has included spearheading the company’s comprehensive rebranding initiative in graphic design terms, resulting in a modern, fresh, and impactful brand image across 12 countries in Europe: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, and the United Kingdom.

My contributions to Yokogawa’s visual transformation include:

– Implementing the new brand identity system, establishing a cohesive brand aesthetic across all media formats.
– Crafted a comprehensive visual style guide, ensuring consistency across all visual elements of the brand.
– Designed captivating print materials, including brochures, reports, and presentations, for all European countries.
– Developed engaging digital assets, including website graphics, social media content, and templates to be used in all 12 countries.
– Designed the rebranding of Yokogawa’s online visual presence, creating user-friendly and visually appealing online materials, tailored to the company’s needs across Europe.
– Created versatile templates and developed high-quality videos for various marketing and internal communications purposes, specifically designed for the European market.

My work at Yokogawa has effectively helped position the company as a leading innovator in industrial automation in Europe and contributed significantly to its reputation for excellence across all 12 European countries.

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