A brand identity is a manner in which a brand, firm, or business enterprise, presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations, etc. Corporate identity is a primary goal of corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives.
In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others. More here
