Photography is the art …

… of learning how to see without a camera!

The first consumer digital cameras were marketed in the late 1990s. Professionals gravitated to digital slowly and were won over when their professional work required using digital files to fulfill the demands of employers and/or clients, for faster turn-around than conventional methods would allow. Starting around 2000, digital cameras were incorporated in cell phones, and in the following years, cell phone cameras became widespread, particularly due to their connectivity to social media websites and email.

Applications
  • Journalistic
  • Products
  • Events
  • People
  • Cars
  • Things
  • more …

Digital photography has made photography available to a larger group of people. The new technology and editing programs available to photographers have changed the way photographs are presented to the public. There are photographs that are so heavily manipulated (“photoshopped”) that they end up looking nothing like the original photograph and this changes the way they are perceived. Until the advent of the digital camera, amateur photographers used either print or slide film for their cameras. Slides are developed and shown to an audience using a slide projector. Digital photography revolutionized the industry by eliminating the delay and cost. The ease of viewing, transferring, editing, and distributing digital images allowed consumers to manage their digital photos with ordinary home computers rather than specialized equipment.

186

Percent increase in overall business

847

Products sold during the ad campaign

239

Raving reviews written since the launch

“The future depends on what you do today.”

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