Graphic design and marketing go hand-in-hand when it comes to creating successful campaigns. Here’s why you need an expert graphic designer on your team.
Have you heard of the picture superiority effect? The phenomenon refers to the idea that humans are capable of remembering pictures and images far better than they can remember words. Marketing campaigns are all about making an impression. So why wouldn’t you want to capitalize on the power of images and graphic design?
When planning and creating your brand, blog, or campaigns, graphic design and marketing should go hand-in-hand. Keep reading to learn just how much graphics can impact your marketing campaigns.
Printed
- Outdoor OOH
- Branded Materials
- Various Prints
- Campaign Concepts
- more …
Digital
- Digital Campaigns
- Social Media
- Websites
- Apps & UX – UI
- more …
In websites, graphic design is a major aspect during web design since the website of a business is a major key to its brand presentation to the viewers, especially in the current digital era and graphic design encompasses all the contents of the site including banners, buttons, text style, graphics, colors, and background images. A great graphic design would intensely benefit the marketing department in their search for customer loyalty and attracting new ones because it would give a great presentation by showing the brand value, the appeal of the look, great communication features, eye-pleasing colors and styles, professionalism, and simplicity of navigating the website.