… creating a character in a live game called “Marketing.”
These are the trademarks I have created over the years. Some resisted the test of time, some did not. Reminds me of the game monopoly: At the start, you have to choose a token for the rest of the game.
That is “kind” of how a logo works!
- Visual Identity
- Logo Design
- Branding Manual
- Print applications
- Digital Media
- more …
Before you start developing branding strategies, it’s helpful to have a conversation about what branding is and is not. What, exactly, is a brand? Is it a shiny logo, a clever mascot, a catchy slogan? Why should a company care about branding, and why should consumers care about branding?