Freelance Graphic Designer - Alexandru Popescu

With over 10 years of experience in graphic design, working in Bucharest, I offer my services to businesses and individuals as a freelance graphic designer.
From individuals to big businesses, I offer solutions tailored to your needs, the size of your business and your budget.
I am your single point of contact, from the briefing to the delivery of the final product. This privileged relationship without an intermediary saves time, and therefore money.
As a graphic artist, I have a reputation for having effective, pleasant and easy interactions with my clients. I adapt to your requirements while helping you to further push the scope of your message through an aesthetic and graphically attractive approach.

Products are made in the factory, but brands are created in the mind.

Leo Burnett


The camera is an instrument that teaches people how to see without a camera.

My Story

... is about how I can help make Your Brand achieve a memorable visual identity.

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The Story ...

I think good ads are memorable but great ads can become memories on their own. A brand’s identity is realy in the stories it tells. My aim is to make your  brand tell stories in a manner that they become memories in your client’s minds.

This is a quote from my favorite movie, “The NeverEnding Story”:

“The Childlike Empress: – Bastian. Why don’t you do what you dream, Bastian?
Bastian: – But I can’t, I have to keep my feet on the ground!
The Childlike Empress: – Call my name Bastian, please! Save us!
Bastian: – All right! I’ll do it! I’ll save you! I will do what I dream!”

I welcome your call, so we can dream together the next chapter of the never ending story of Your Brand!

The History ...

2013 - present

Art Direction / Identity Design / Photo at APvizual

2018 - 2019

Digital Design / UX / UI at Pathway

2017 - 2018

Art Direction at Smite

2015 - 2017

Art Direction / Photo at Romexpo

2014 - 2015

Freelance Art Direction / Photo at


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Alex is an extremely competent and responsible person, who complies with deadlines often under pressure and difficult conditions (last minute changes to be made urgently). His professional approach is impeccable, his work is of high quality. In his interactions with clients he is always courteous and patient. Always creative, in a good mood and ready to help, he is a valuable asset to anyone who uses her services. His research is precise and his suggestions are always original and relevant. It is with great pleasure that I warmly recommend him.

Liliana CostacheContent Manager

Alexandru is an "one of a kind" designer who is constantly striving to be more creative in his designs and more efficient in everything he does. He is smart, easy to get along with and also clear thinking and quick-witted.

Anca BuzatuHead of Marketing IL PASSO

Hard projects were made easy working with Alex. His input goes beyond his pure design skills - to brainstorming, good time management and developing the right creative concept. All this with a jolly personality and a smile on top.

Luca CosteaCopywriter

"Vision, creativity and simply amazing.....That is all I can say about APvizual. I requested a complete branding package, and to be honest, with every element that I was shown, my jaw dropped ... every time."

Antonio SatîruActor, Illusionist, Video-Magician, Photographer

I first met Alex Popescu in a Romanian NGO.
My impression was that he was a man full of brilliant ideas and time proved I wasn't wrong.

Alex is a creative graphic designer and a perceptive photographer.
It brings me great pleasure to remind our work together.
In Autumn 2014 he designed a brochure about the Romanian Royal Family, which our NGO distributed during the city days of Sinaia to locals and tourists. That same Autumn, he was our official photographer at an event dedicated to young artists, attended by Prince Nicholas of Romania.
In 2015, Alex was the main designer and photographer for a series of conferences dedicated to Romanian historical contributions, hosted by the "Carol I" Central University Library in Bucharest. His posters highlighted how special such occasions were and attracted hundreds of attendants. I especially remind the conference held by Professor Adrian Cioroianu, historian and former Romanian Minister of Foreign Affairs.
I cannot write about Alex without reminding that he is a great people person. During the conversations you can have with him, you will always feel that he is there, listening to what you say, and provide a very energic feedback to it. After you start working with him you can't help but think of him as a friend.

Vișan Miu TudorGeneral Secretary of Asociația Tineretului Regalist

Expect the unexpected when you work with Alex. As a graphic designer, he delivers creativity in any project, a unique point of view and great artistic vision. As a person, Alex is always an honest man, passionate storyteller and caring companion.

Bogdan BârligeaMarketing Specialist & Journalist

I confidently recommend Alex, for professionalism and involvement. We became friends by working together. Thanks to his professional experience, pragmatism, and a developed artistic vision, he managed to stay true to his own brand, as an impactful commercial storyteller. I quickly received our logo and cover artwork, "the product" as he called it, of which I'm truly satisfied. Our first collaboration only led to the next project, and so on. To this day he is our identity designer, because the man loves his craft, in detail.

CaaliSongwriter / Producer

Pe Alex Popescu aka Popicu’ - îl cunosc din adolescență, de cand jucam volei împreună în echipa liceului. Anii au trecut și ne-am reînâlnit, însă de data asta, stând la o altfel de masă, a discutiilor: Eu dorindu-mi să aduc o nouă imagine companiei noastre, iar Alex oferindu-mi consultanță ... da, consultanță zic, oferită de un artist!
Suna poate puțin ciudat, dar Alex nu mi-a oferit doar un “desen”, mi-a oferit o nouă imagine.
Astfel, așa cum spune și vorba: "Dacă ești mulțumit de ce ai primit, cu siguranță ai să revii", anul acesta, Alex, te rog sa mă programezi și pe mine prin toamnă, pentru un nou proiect. Mersi!

Alexandru PăunCEO Topo Delta Pad

“The future depends on what you do today.”

Let’s work together!